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Require steps on the AdWords side to get Advertising Analytics setup


Level 2

Hi All - I want to setup "manual tracking" method but do not know where the "s_kwcid=AL!xxxxx!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}" code needs to be placed in the Google AdWords side. Sorry, I need this for my SEM team as I do not use AdWords and don't know the interface.

2 Replies


Community Advisor

You need to add the "s_kwcid" string as an "URL parameter" in the google ads account. this can be done either at an account or campaign level (don't go for the single level...)

here is a link, but I hope your SEM team knows where the field is and how to use it.

maybe a helpful link:


Level 2

Thanks! I'm having the SEM team look into this now.