Referrer Type notes not equal Total Unique Visitors/Visits

[jerryz31089452]

Hello,

Does anyone know why if I break down unique visitors and visits by referrer type in Workspace, the breakdown does not add up to the total?

Unique Visitors by referrer type is higher than total unique visitors, but visits is lower.

Any insights would be helpful, thanks!

[BrianTopham · Accepted solution]

The reporting UIs do not include the line item "Inside your Site". So the report is not taking into account visits that start with an internal referrer (session refresh). Data Warehouse will show this additional referrer type. Feel free to run a Data Warehouse and compare.

I suspect that the different in totals (Sum of UV being more that total and sum of Visits being less) is due to de-duplication. A Data Warehouse remind may confirm this as well.