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"Not Provided" keywords in Paid Search reporting

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Level 4

Hello, is anyone having the issue of seeing "Not Provided" keywords appear in Paid Search Keyword Reporting? I'm seeing many. I thought it was just Natural Search where Google was excluding that data.

Thanks,

1 Accepted Solution

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Correct answer by
Employee

Hi Matt,

Google expanded secure search to include Paid Search as well in April of 2014.

Google Official Announcement:

http://googleadsdeveloper.blogspot.com/2014/04/security-enhancements-for-search-users.html

via Brent Dykes blog post on Adobe Analytics impact:

http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

"Regardless of whether you believe Google’s decision was really about providing more secure search to its users or a savvy business move to expand its AdWords business, it will impact your Adobe Analytics data in the following ways:

  • An increase in Keywords Unavailable in both Search Keywords reports (All and Paid).
  • Paid Search Key­words report will only fea­ture key­words from other search engines that still provide paid key­words such as Bing.
  • Segmentation and breakdowns by paid search keywords will be less effective as they only represent non-Google search traffic.
  • In the Marketing Channels reports, the details breakdown for the Paid Search channel will be less useful due to having a greatly reduced amount of keyword data."

Best,

Brian

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1 Reply

Avatar

Correct answer by
Employee

Hi Matt,

Google expanded secure search to include Paid Search as well in April of 2014.

Google Official Announcement:

http://googleadsdeveloper.blogspot.com/2014/04/security-enhancements-for-search-users.html

via Brent Dykes blog post on Adobe Analytics impact:

http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

"Regardless of whether you believe Google’s decision was really about providing more secure search to its users or a savvy business move to expand its AdWords business, it will impact your Adobe Analytics data in the following ways:

  • An increase in Keywords Unavailable in both Search Keywords reports (All and Paid).
  • Paid Search Key­words report will only fea­ture key­words from other search engines that still provide paid key­words such as Bing.
  • Segmentation and breakdowns by paid search keywords will be less effective as they only represent non-Google search traffic.
  • In the Marketing Channels reports, the details breakdown for the Paid Search channel will be less useful due to having a greatly reduced amount of keyword data."

Best,

Brian