Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.
SOLVED

"Not Provided" keywords in Paid Search reporting

Avatar

Level 4

Hello, is anyone having the issue of seeing "Not Provided" keywords appear in Paid Search Keyword Reporting? I'm seeing many. I thought it was just Natural Search where Google was excluding that data.

Thanks,

1 Accepted Solution

Avatar

Correct answer by
Level 9

Hi Matt,

Google expanded secure search to include Paid Search as well in April of 2014.

Google Official Announcement:

http://googleadsdeveloper.blogspot.com/2014/04/security-enhancements-for-search-users.html

via Brent Dykes blog post on Adobe Analytics impact:

http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

"Regardless of whether you believe Google’s decision was really about providing more secure search to its users or a savvy business move to expand its AdWords business, it will impact your Adobe Analytics data in the following ways:

  • An increase in Keywords Unavailable in both Search Keywords reports (All and Paid).
  • Paid Search Key­words report will only fea­ture key­words from other search engines that still provide paid key­words such as Bing.
  • Segmentation and breakdowns by paid search keywords will be less effective as they only represent non-Google search traffic.
  • In the Marketing Channels reports, the details breakdown for the Paid Search channel will be less useful due to having a greatly reduced amount of keyword data."

Best,

Brian

View solution in original post

1 Reply

Avatar

Correct answer by
Level 9

Hi Matt,

Google expanded secure search to include Paid Search as well in April of 2014.

Google Official Announcement:

http://googleadsdeveloper.blogspot.com/2014/04/security-enhancements-for-search-users.html

via Brent Dykes blog post on Adobe Analytics impact:

http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

"Regardless of whether you believe Google’s decision was really about providing more secure search to its users or a savvy business move to expand its AdWords business, it will impact your Adobe Analytics data in the following ways:

  • An increase in Keywords Unavailable in both Search Keywords reports (All and Paid).
  • Paid Search Key­words report will only fea­ture key­words from other search engines that still provide paid key­words such as Bing.
  • Segmentation and breakdowns by paid search keywords will be less effective as they only represent non-Google search traffic.
  • In the Marketing Channels reports, the details breakdown for the Paid Search channel will be less useful due to having a greatly reduced amount of keyword data."

Best,

Brian