Dear all,
my question concerns a general feature of Adobe Analytics administration. We see some anomalies in our Marketing Channel identification where the number of SEA visits identified via paid search detection rules on the report suite manager admin level increased.
That led us to reviewing our paid search detection and a question arose: Does paid search detection check if any part of the query string contains a certain value or does it check whether a certain query string parameter is present?
One example: We defined that if a query string contains "ecid", it's a sign for paid search. "?ecid=" is our tracking code query string. We have URLs with query strings such as these:
1) /xyz?ecid=sea_nn
2) /xyz?searchType=undecided
Now we are afraid that the paid search detection does not only categorise example 1 as paid search, but also example 2 since "ecid" is part of the word undecided. Does anyone know if the paid search detection identifies both cases as paid search? If that's the case, could it be a potential solution to define "ecid=" instead of "ecid" so that only example 1 gets identified as paid search?
Thank you for your help and best regards
Sabine
