I have my paid search detection rule set up based on the query string parameter and based on that i have my marketing channel rules settings. The marketing rule also defines rules for other channels such as direct, internal, email, etc. When i am pulling marketing channels overview report, all visitors are bucketed under direct and internal. Paid search does not shows up though i see tracking codes getting captured for the paid search. Any idea what might be wrong?
Many things can be wrong here.
1. Check paid search detection rule and placement in waterwall funnel.
2. Check if you are getting paid search visible in Last Touch.
3. Paid search detection setting is correct in report suite. https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/paid-search-detection/paid-search...
4. Visitor expiration setting in marketing pixel.