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Paid Search channel shows no data


Level 3

I have my paid search detection rule set up based on the query string parameter and based on that i have my marketing channel rules settings. The marketing rule also defines rules for other channels such as direct, internal, email, etc. When i am pulling marketing  channels overview report,  all visitors are bucketed under direct and internal. Paid search does not shows up though i see tracking codes getting captured for the paid search. Any idea what might be wrong?

2 Replies


Community Advisor

Many things can be wrong here.

1. Check paid search detection rule and placement in waterwall funnel.

2. Check if you are getting paid search visible in Last Touch.

3. Paid search detection setting is correct in report suite.

4. Visitor expiration setting in marketing pixel.




Level 3
Thanks Ash. My paid search detection rule is right and follows the query string parameter which is cid in my case. Also, paid search is on the top in terms of order. The only condition for paid search rule is that- it matches paid search detection rules.