New and Retained Visitors in Adobe Analytics

[Former Community Member]

Hello!
I want to select the part of total number of Unique Visitors for the Last Month that previously (within 2 years) has already visited my site.

I have created a segment A of visitors who have been visiting my site for the last 2 years.
I created a segment B of visitors who have visited my site in the last 2 years but have not visited in the last month.
Then I created segment C (New Unique Visitors), which included segment A and excluded segment B.
I built a table:
Column 1 - Unique Visitors (no filter);
Column 2 - Unique Visitors (filter - segment C);
After that, I subtracted Column 2 from Column 1 and got Column 3 - Unique Visitors for the Last Month who have previously (within 2 years) already visited my site.

My questions:
1) Tell me, please, is everything correct?
2) Is there an easier way to do this?

[Hemang35 · Accepted solution]

Based on your description, it seems that you're on the right track to find the number of Unique Visitors for the Last Month who have previously visited your site within 2 years.

To answer your questions:

Your approach is mostly correct. However, there is a minor issue with your segments. Segment A should be the visitors who visited your site in the last month, not the last 2 years. Segment B should be the visitors who visited your site within the last 2 years and excluding the last month. Segment C should be the result of including Segment A and excluding Segment B.

While your current approach is not wrong, there is a more straightforward way to achieve the same result using a single segment.

Here's an alternative approach:

Create a segment, let's call it "Returning Visitors Last Month," with the following conditions:
a. Date Range: Last Month
b. Then, within the segment builder, add a container with a "Visitor" scope.
c. Inside the "Visitor" container, add two conditions:
i. Condition 1: Select "Visit Number" and set the condition to "Greater than or equal to 2."
ii. Condition 2: Apply a date range for this condition: "Last 2 years" (excluding the last month).

Now, apply this segment to your table:
a. Column 1 - Unique Visitors (no filter)
b. Column 2 - Unique Visitors (filter - "Returning Visitors Last Month")

This approach directly provides the number of Unique Visitors for the Last Month who have previously visited your site within 2 years, without having to create multiple segments or subtracting values in the table.

I hope this helps! Let me know if you have any further questions or need additional clarification.