Need to implement subscriber count tracking on an already live site. The count should be tracked as a adobe analytics metric.

[abh_18]

We have a blogs site that has multiple blogs and we want to track the subscriber count as a metric. Since the site is legacy we already have subscribers on each blog.

Suppose, blog A already has 30 subscribers. How do we start the counter from 30?

Could you assist on how this can be accomplished.

[Jennifer_Dungan · Accepted solution]

You can't retroactively change data.. but also Web Analytics doesn't work like that... you can't track subscribers like a ever climbing counter....  subscriptions are constantly up (as new people subscribe) and down (as people unsubscribe)... 

You also need to consider that in 2 years (or whenever your data retention policy is set to truncate data), if you were trying to do a "constant counter" would start to fail once the older data is truncated.

You need to think about Subscriber Data as "what is the state now"...

Meaning:

1. Track Successful Subscription Events (and Successful Cancellations) - look at these values daily, weekly, monthly, yearly... but get a sense of additions and removals....

2. When users are logged into your site, track if they are subscribers or not... then you can create reports daily, weekly, monthly, yearly etc, of "Active Subscribers" within the time frame.

Web Analytics is about the period you are checking... not about trying to keep an all time running tally of who is what (that is what your actual user Data Base is for... people can query right now, who is subscribed, who is not subscribed... those are your counts)... Analytics is for seeing who is active, at what time frames, are trends of adds going up or down, are trends of cancellations going up or down, what is the percent of subscriber vs non-subscribers for active users in a set time, etc....