Navigation Relevancy Tracking Method

[hanishkathpal]

Hello Guys,

We are planning to implement a tracking which can help us to see our navigation relevancy based on some metric such as product view, cart addition etc. In the end we need data in the following format which will be used to compute relevancy score using various method e.g. Discounted Cumulative Gain etc.

Date	Navigation Category	Source Page Name	Landing Page Name	Landing Page Page Number	Clicked Position on Catalog	Product Views	Cart addition	Checkout	Orders
04/09/2018	Rings : Ruby	Home page	browse : rings	1	4	100	90	80	70
04/09/2018	Pendants : Diamond	browse : earrings	browse : diamond pendants	2	1	200	180	160	140
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
04/09/2018	Earrings : Sapphire	Home Page	browse : earrings	1	5	50	40	30	20

I understand that eVar will be needed to capture such data and its allocation should be most recent.

The major challenge for me to define the scenario when eVar should capture the details. These are the following scenario I thought which have some drawback with it,

1. If I fire eVar in Navigation click then following value such as landing page, clicked position get credit for success event happen after it.
2. If I fire eVar on every action related to all the details in the above table, then every value before success event will be of no use and will increase the cost.
3. If I fire eVar on any success event e.g. product view, then if user do not view an product and use the navigation I won't be able to know that data i.e. irrelevancy details.

Please let me know your input to the problem.

You can visit our site : www.angara.com?cid=onr-adobe-forum and understand how navigation work on it.

Thanks & Regards,

Hanish

[Gigazelle · Accepted solution]

You'll want 5 eVars: one for each navigation dimension you want to track.

You can define the eVars whenever you need; landing page ones on the first page load, and navigation click ones on click. Since eVars persist server-side, you wouldn't need to do anything else to tie them to conversion metrics - just make sure their expiration in the admin console are correctly set (they default to visit).

Keep in mind that this would require an extra link tracking call in addition to the page load call that loads on each page, so be careful you don't exceed the number of server calls in your contract if you opt to do this.