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SOLVED

Issue with marketing channel report

surajp86368405
Level 4
Level 4

Hi Experts, 

I am having an weird issues with marketing channel reporting. The issue is around paid search detection. I have the below rule with paid search and it is the first one in the rules list. But, all the traffic for this campaign is getting captured into natural search. Is there a reason why ? Paid search is an out of box marketing channel. does it only detect traffic which matches "adobe paid search" detection rule.

 

surajp86368405_0-1580409728481.png

1 Accepted Solution
_Analytics_Guru_
Correct answer by
Level 2
Level 2

Create paid search rule based on the condition you have specified in screenshot you should create Paid search detection rule. Then in Marketing channel rule use Paid search detection rule.

View solution in original post

3 Replies
_Analytics_Guru_
Correct answer by
Level 2
Level 2

Create paid search rule based on the condition you have specified in screenshot you should create Paid search detection rule. Then in Marketing channel rule use Paid search detection rule.

View solution in original post

madhurc30892467
Level 3
Level 3

Hi @surajp86368405 : You can try the below two options:

1) Use the OOB Paid marketing channel setup.

- Add New Rule Set 'Paid Search'

2) There should be only 1 query string parameter per rule set (Refer to the definition for query string parameter in the above link). Hope this helps.

surajp86368405
Level 4
Level 4

Thank you for your help with this. I actually figured out that the issue was because some of the URLs were not written to the data layer correctly. The Page URL that was sent to analytics by reading from the data layer was incorrect, which is why I was missing most of the data. I think I am good now. thank you for your help.