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SOLVED

Is Visitor ID separate if the same person comes from different browsers or device types

anshikaa9828138
Level 3
Level 3

What is the best way to deduplicate visitor id with simple analytics implementation

1 Accepted Solution
Løjmann
Correct answer by
Level 5
Level 5

Hi,

Take a look at https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_visid.html and https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_connecting.html to read more about it. But as Paige says, if your visitors do not authenticate you can't do it...

Alternatively, if they perform an action that in your backend identify them (but this data isn't stored in analytics), you can send the visitor ID to your backend and then perform visitor stitching in your business warehouse. To then get it back to Adobe Analytics, you could collect Visitor ID, create a classification on that variable and upload a unique identifier back. That would allow you to see performance for each unique customer across devices...

/Løjmann

View solution in original post

2 Replies
PaigeFielder
Level 2
Level 2

Hi,

The Visitor ID is reliant on the cookie, so if you browse (not logged in) across different devices and browsers you'll have different Visitor ID's. The only way I know of to de-duplicate is via visitor stitching if that user logs on across these browsers or devices. If the user doesn't log on then i don't believe there is a simple answer.

Thanks,

Paige

Løjmann
Correct answer by
Level 5
Level 5

Hi,

Take a look at https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_visid.html and https://marketing.adobe.com/resources/help/en_US/sc/implement/xdevice_connecting.html to read more about it. But as Paige says, if your visitors do not authenticate you can't do it...

Alternatively, if they perform an action that in your backend identify them (but this data isn't stored in analytics), you can send the visitor ID to your backend and then perform visitor stitching in your business warehouse. To then get it back to Adobe Analytics, you could collect Visitor ID, create a classification on that variable and upload a unique identifier back. That would allow you to see performance for each unique customer across devices...

/Løjmann