Integrating Adobe analytics with MS dynamics 365 so the the analytics report suite data can be ingested to CRM

[subramanyav7745]

Hi all,

We know that using the extract feature of available on Analytics report builder we can extract the report that we created in some format and then we can upload this report to other tools like Tableu etc.

But I have a requirement where in i need integrate Adobe analytics and push the report suite data to MS dynamics CRM so that we can utilize the data from analytics in MS dynamics.

Is such an integration supported or is there an API exposed by Analytics which can be consumed at MS dynamics application to ingest data into CRM.

Thanks in advance

[raj_mandalapu · Accepted solution]

There is not OOTB functionality, customization is required.

I don't know why you want to send AA data to CRM, usually, we send leads data to the CRM. if you are looking to send CRM data to the AA, then you can refer to this.

https://helpx.adobe.com/media-optimizer/kb/integrate-crm-data-adobe-analytics-media-optimizer-integr...

When it comes to sending AA data to the CRM, you need to write custom code, the custom code fetches data from the AA and builds XML or JSON format which CRM Rest APIs expect.

AA Api's

https://www.adobe.io/apis/experiencecloud/analytics/docs.html#!AdobeDocs/analytics-2.0-apis/master/r...

https://github.com/AdobeDocs/analytics-2.0-apis

I think every API's call counts, so your design plays a major role.

Once you get JSON response, you need to CRM Api's, refer this link

https://docs.microsoft.com/en-us/rest/dynamics365/