Integrate Facebook ADS Data

[amendez92]

Hello everyone,

We want to have a reporting of our ad spend through FB Business in Adobe Analytics to be able to track Cost vs Revenue in workspace.

How can this be integrated, does anyone have documentation? I imagine that it can be possible through Data Source or Classification Importer. I know that Adobe Analytics has Marketing Channel Cost option, but it only applies at 'Report' not at Workspace.

I guess we are not the first project with this need.

Thanks!

[FrederikWerner · Accepted solution]

Data Sources are indeed the way to go! Those allow you to upload summary-level data into Analytics that doesn't increment Visits or Unique Visitors and don't incur cost for server calls. You can use the search for some Adobe documentation or look at this end-to-end example in Python for Google search keywords that could easily be adapted for Facebook data: https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-a...

[amendez92]

Thanks for your help Frederik, Do you know if it is possible avoiding Data Source because we have it limitation (3) through our license.

[FrederikWerner]

Data Sources would be the best way by far. In theory, you could also use the Data Insertion API to upload data, but that would bring additional cost and inflate Visits and Unique Visitors. It's also not as easy to use, so I would consider if it could in any way be integrated with the Data Sources you may already be using. 

[WieselHa1]

an alternative a third party helper e.g. https://accutics.com/ ?