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SOLVED
Implications of accepting Paypal
1 Accepted Solution
Correct answer by
Hi Peter,
1.I will suggest you to put paypal in your Internal URL filter. If you do not do that, paypal will be considered as referrer to your site.
You will have to update s.linkInternalFilters with paypal domain so it is not considered as an exit link.
2.What implications does this have for our conversion funnel?
a.I will put an image request on the button that redirect to paypal where I will put as pagename payment.
If you followed #1 there should not be any additional image request between the click on button to paypal and thanks you page so in theory your funnel or fallout report should not be affected as the page for payment will be send on click of button to redirect to paypal and next image request will be the thank you page.
Will visitors who pay via Paypal be counted as one visitor, or two?
Normally it should be counted as the same visitor. If the payment process do not take more than 30 minutes then it will be the same visit as well.
Will visitors who pay via Paypal retain their 'first touch' campaign channel?
Yes they should retain of persisting values in conversion variables (campaign and eVars) if the visitor id is not changed, normally it should not be see above.
If we are speaking about marketing Channel report just make sure that no rule changes the values of last touch when referrer is paypal
Regarding AdLens I have no experience with the product.
I hope this answer helps you and let me know if you have any question.
Best regards.
Alexis Cazes
Correct answer by
Hi Peter,
1.I will suggest you to put paypal in your Internal URL filter. If you do not do that, paypal will be considered as referrer to your site.
You will have to update s.linkInternalFilters with paypal domain so it is not considered as an exit link.
2.What implications does this have for our conversion funnel?
a.I will put an image request on the button that redirect to paypal where I will put as pagename payment.
If you followed #1 there should not be any additional image request between the click on button to paypal and thanks you page so in theory your funnel or fallout report should not be affected as the page for payment will be send on click of button to redirect to paypal and next image request will be the thank you page.
Will visitors who pay via Paypal be counted as one visitor, or two?
Normally it should be counted as the same visitor. If the payment process do not take more than 30 minutes then it will be the same visit as well.
Will visitors who pay via Paypal retain their 'first touch' campaign channel?
Yes they should retain of persisting values in conversion variables (campaign and eVars) if the visitor id is not changed, normally it should not be see above.
If we are speaking about marketing Channel report just make sure that no rule changes the values of last touch when referrer is paypal
Regarding AdLens I have no experience with the product.
I hope this answer helps you and let me know if you have any question.
Best regards.
Alexis Cazes
