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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.
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Impact of ITP 2.2

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Level 5

Since Erin Davis' article on the impact of ITP 2.1 on Adobe Analytics was posted to Medium (https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac), Apple has announced the upcoming ITP 2.2.

The biggest change looks to be Apple's cap of cookie persistence to one day, which is far lower than the 7 days under ITP 2.1. My understanding is that this is an attempt to go after the first-party cookies used by Facebook and Google as workarounds, but I wanted to make sure that my site's Adobe Analytics first-party cookie would still be OK (7 day cap notwithstanding). Additionally, will using something like the appendVisitorIDsTo function (appendVisitorIDsTo (Cross-Domain Tracking)) to connect visitors across different domains that I own increase the odds of Apple dropping my first-party cookie persistence to one day?

1 Accepted Solution

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Level 3

I'm also interested in what the impact of ITP 2.2 is. I beleive it got released on the 13th May as part of the ios 12.3

2 Replies

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Level 1

Also what's the impact on Adobe Target/Onsite Personalization assuming we are using segments from Analytics and Audience Manager?

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Correct answer by
Level 3

I'm also interested in what the impact of ITP 2.2 is. I beleive it got released on the 13th May as part of the ios 12.3