Hi all,
I've read so many different ways to create a segment in Adobe Analytics to just see SEO visits.
I'm trying to apply a segment over an application form funnel to determine which applications were submitted by users who entered our site via organic search vs. those who entered on a paid SEM result.
So far I've been using the following to create a SEO segment:
Segment container = Visit
Referrer type = Search AND external campaign 'does NOT exist'
Will this be accurate? Or do I need to use:
Segment container = Visit
Referrer type = Search AND EXCLUDE external campaign 'exists'
Or do I simply use this?
Segment container = Visit
Paid search = Natural
Given I'm not sure how our Adobe Analytics implementation was set up, I'm not sure whether 'Paid search' is accurate.
Appreciate your help, thanks all!