How to create SEO segment?

[#1]

Hi all,

I've read so many different ways to create a segment in Adobe Analytics to just see SEO visits.

I'm trying to apply a segment over an application form funnel to determine which applications were submitted by users who entered our site via organic search vs. those who entered on a paid SEM result.

So far I've been using the following to create a SEO segment:

Segment container = Visit

Referrer type = Search AND external campaign 'does NOT exist'

Will this be accurate? Or do I need to use:

Segment container = Visit

Referrer type = Search AND EXCLUDE external campaign 'exists'

Or do I simply use this?

Segment container = Visit

Paid search = Natural

Given I'm not sure how our Adobe Analytics implementation was set up, I'm not sure whether 'Paid search' is accurate.

Appreciate your help, thanks all!

[#2 · Accepted solution]

Hi inthegrid​,

When creating segments that attempt to exclude some visitors, then I would always recommend using an Excludes container over a regular rule with a 'does NOT exist' condition.

Paid Search Detection can be configured by an Adobe Analytics admin (it doesn't need a code change). Instructions can be found here: https://marketing.adobe.com/resources/help/en_US/reference/t_paid_search_detection.html

Once this has been setup, the Paid Search dimension should be correctly set, and you will be able to use the simpler segment definition you shared:

Segment container = Visit

Paid search = Natural

If you are doing a lot of traffic source reporting, consider setting up Marketing Channel Rules as described here: https://marketing.adobe.com/resources/help/en_US/mchannel/

[#3]

This is not called SEO visits, but it is called page visits.Adobe Analytics offers different type of page visit tracks.

Check the following details Identifying Unique Visitors