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How to calculate Activity Impressions from data feed?


Level 2


I am looking at "Activity Impressions" and I see that "This is an Adobe provided component" . I am trying to figure out how to calculate it from Adobe Analytics data feed but I am not very successful.


Any help would be really appreciated.



1 Reply


Community Advisor

I haven't tried to calculate that myself so far, but you need to know what columns you need to look for in the data feed hit data file, which should be post_tnt and post_tnt_action columns, https://experienceleague.adobe.com/en/docs/target/using/integrate/a4t/a4t-faq/a4t-faq-classification...

With that, you may try to sum up page views of those hits with the corresponding activity ID in the post_tnt columns and see if that matches with the A4T panel