How to analytic the Feed Ads attribution?

[JessieYu1]

Hi there,

I'm running some Feed Ads on Baidu search engine, the traffic to our website is great, but this part of traffic referrer type is not include into Search Engine type.

I'd like to seek  help to solve this issue. To combine the Feed Ads traffic to Search Engine referrer type.

Thanks.

[Jennifer_Dungan]

Hi, 

We cannot control how Adobe classifies the Referrer Type, everyone gets the same logic, and Ads run through a Search Engine are not considered "Search Engine".

That said, you do have control over your Marketing Channels, and you can create logic to group content the way you want using a combination of Referrer, Paid/Natural Search Engine identification, and for this purpose, using your campaign codes on your ads to place them into the channel you want.

You should be aware that by default, Marketing Channels have a 30 day attribution, also Channels like Direct and Internal do not override a more explicitly set channel. You have control over these settings.... For instance, we reduced our Marketing Channels to use 7 Days instead of 30... but I would be wary of changing the behaviour of your Direct / Internal rules as you might start breaking attribution in the same session....

If you are new to Marketing Channels, you should read this first, then I or other people here would be happy to help you with questions about setting up rules:

https://experienceleague.adobe.com/en/docs/analytics/components/marketing-channels/c-getting-started...

Or, if you really want to ensure you are looking at the Visit, you can set up custom tracking to identify your Referrer Type and track it into an eVar set to Visit level attribution.

[Rite18]

@JessieYu1  adding to @Jennifer_Dungan  comment 

refer below link 

https://experienceleague.adobe.com/en/docs/analytics/components/marketing-channels/mchannel-best-pra... 

@Jennifer_Dungan  my understanding is @JessieYu1 is looking for solution as below you mentioned 

if you really want to ensure you are looking at the Visit, you can set up custom tracking to identify your Referrer Type and track it into an eVar set to Visit level attribution.

[Jennifer_Dungan]

@Rite18 yeah, but the last solution can be nasty... since that requires coding all the identifiers for referrers... there is no ability to leverage the managed lists of Search Engines and Social Media sites... this can also lead to mis-identifying referrals.. granted, most sites have "core" search engines and social media sites that link to them (as opposed to having to worry about global market share, they only need to really focus on the items that matter to them)... but it's still something that will have to be maintained and reviewed frequently to ensure it stays up to date.

You can't even leverage Processing Rules to set the same value as "Referrer Type" unless an "override variable" has been provided, since Referrer Type isn't available as an option.. these are processed after this step.

I suppose there is one option, but it comes at a cost... you could work with Adobe to set up Vista Rules to process the data...  but since this requires a Engineer's time, I don't know what the costs will be like, or if it's worth it to your company.

[Rite18]

@Jennifer_Dungan  agree, additional logic can be placed via data collection/tag management to address evar/multiple search engine limitations, also Adobe Marketo Measure can be used to address Attribution needs in this case as AA comes with certain limitations as you mentioned

[JessieYu1]

Thank you all so much for the comments.