How many users clicked on opt out on cookie consent banner?

[MahimitraCh1]

Hello,

I am implementing one trust banner on website and I am aborting server calls if user clicks on Opt out. let's say I want count of users opting out. How would i get that in adobe launch/analytics.

thanks.

[Rite18]

Hi, consider below 

- create a data element in Adobe Launch to capture/identify the opt-out button click

-  Define rule event in Adobe Launch to track opt-out button click and perform event capture /

-  Define an action to send an event to analytics [should have Adobe Analytic extension for Launch ] and the corresponding action type [set variable]to set the value to Analytics custom variable 

[MahimitraCh1]

Ya but when user clicks on opt out we won't send any server call right? So how we gonna capture this click.?

[Rite18]

on click assign value to data element example - in and pass on this to your evar/custom variable on the analytics 

[bjoern__koth · Accepted solution]

Well, if you don't have consent, you cannot track that, correct?

So, you  could / should for sure not track analytics opt outs

OneTrust has its own dashboard you can look at. Unfortunately no API to pull the data out.

Another option I have set up for a client: set up a proxy that you can send custom analytics calls through, that strips all outgoing and incoming cookies. At the same time, the IP is obfuscated, so you end up having a fully anonymized, cookieless AA consent tracking.

Problem: you cannot load an analytics library and will have to forge your own tracking requests...

[MahimitraCh1]

Can you explain bit more on setting up proxy or any resurces would help, on how to strip the cookies in image request.

Thanks.

[bjoern__koth]

Hi @MahimitraCh1 

DISCLAIMER: talk to your legal department if they are ok with this approach!

you will have to talk to your sys admins to set up

• a CNAME that is sending data to Adobe Analytics (you cannot use an existing CNAME which you may have set up for 1st party cookie)
• under this CNAME, your infrastructure / proxy has to be set up to forward tracking calls to the default Adobe servers (sc.omtrdc.net or 2o7.net domains)
  • this proxy has to 1:1 forward your requests, but at the same time
    • strip existing cookies you would send to Adobe
    • strip incoming server-side cookies that may be returned with the tracking call
• create custom code on your tag manager that generates an image request similar to what your AppMeasurement call creates (best is to copy an existing tracking request from your website)
• separate report suite
  • it makes complete sense to create a standalone report suite that is solely capturing consent data, since you anyway cannot reidentify the users due to missing cookies
  • set up events for e.g.
    • banner shown
    • banner accepted (accept all)
    • banner rejected (reject all)
    • custom consent
  • set up props or eVars to capture your different consent categories upon user interaction with the banner, and make sure to always fill them with "yes"/"no" if set e.g., all "yes" if the user clicks "accept all"

Here's a schematic view on how it works. We kept it tracking solution agnostic. Adobe Analytics showed the most precise captured data.

A sample call may look like this (consent shown)

https://experienceleague.adobe.com/en/docs/analytics/implementation/validate/query-parameters

https://consent.yourdomain.com/b/ss/yourdomainconsentprod/1/s2752396664298?AQB=1&server=www.yourdomain.com&pageName=%2F&pe=lnk_o&pev2=&c5=%2F&c6=CH&c7=www.yourdomain.com&v3=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_15_7)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F128.0.0.0%20Safari%2F537.36&v5=%2F&v6=&v7=&v8=&v9=&v10=&events=event1&r=&p.=&debug=true&.p=&AQE=1