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How many new users logged in, who has logged in for the first time to website

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we are analyzing total logged in users v/s new users logged, we created a segment where visit =1 at visit level and another visit =1 at visitor level which is accurate ?

2 Replies

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Community Advisor and Adobe Champion

To be honest, I don't think either one is going to give you what your looking for. Visitor = 1 is just insisting that there is one unique visitor. Visit = 1 is insisting that there is one visit, but it doesn't necessarily have to be their first visit. 

 

There is a dimension called visit number. This increments each time a new visit is counted for a unique visitor. So their first visit would be visit number = 1.

Keep in mind that a unique visitor changes if they switch browser, devices, or clear their cookies. So it might not necessarily be their first visit ever, but it would be the first visit for that unique user. 

 

That said, you want to build a visit or hit level segment where visit number = 1, depending on what other conditions you're bringing in and what you want to return. You don't want to use a visitor segment because that would being in all of the data for any user that has at least one visit, it wouldn't be limiting it to the first visits specifically.

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Community Advisor and Adobe Champion

Yes, I agree, using Visit Number is the better dimension.. and Adobe Analytics already has pre-created segments that look exactly at that.

 

 

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However, if you aren't looking at "All Time", and instead are looking for "first time visits within a specific time frame", then you might want to check out this tip I did for how to make non-overlapping segments that allow you to bucket "first time ever", and visitors who came once within your specified time frame:

 

https://experienceleague.adobe.com/en/docs/events/the-skill-exchange-recordings/analytics/may2023/ro...