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SOLVED

How can I measure new/returning visitors?

jessicah5248586
Level 1
Level 1

I want to measure new and returning visitors for every marketing channel and campaign. Do I have to set it up as a metric or is it in adobe available?

1 Accepted Solution
Issao_Shoji
Correct answer by
Level 2
Level 2

Hello Jessica,

You'll need to create 2 metrics:

New visitor

Metric level: visitor.

Component: visits equals 1

Returning visitor

Metric level: visitor.

Component: visits greater than 1

regards,

Mauricio Issao Shoji

View solution in original post

4 Replies
Issao_Shoji
Correct answer by
Level 2
Level 2

Hello Jessica,

You'll need to create 2 metrics:

New visitor

Metric level: visitor.

Component: visits equals 1

Returning visitor

Metric level: visitor.

Component: visits greater than 1

regards,

Mauricio Issao Shoji

View solution in original post

jessicah5248586
Level 1
Level 1

Have you alos used the adobe metric "customer" with the three levels new, returning, loyal?

hans-g_
Level 2
Level 2

Hello Jessica,

only as an addition: Did you try what Adobe has written there: Customer Loyalty >>> Customer Loyalty reveals purchasing patterns of customers. aso ...

Hans-Günter

jessicah5248586
Level 1
Level 1

I was searching for this so long!! Thanks for the hint