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How can I get a view of previous pages to the previous page?

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Level 1

I'm looking to see the journey to a page that is signposted on the Home page, however I want to know if people are landing on the homepage and then click to the next help page, or are they browsing on the website but can't find what they look for hence they navigate to home page and then the help page.

4 Replies

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Adobe Champion

Hi @AnnaWo ,

 

I can think of few ways to get this report.

 

1. Use Page flow report. You can use the page that you want to track the journey to as the End page and examine the common paths that users take to reach that page.

 

igupta_0-1733925590768.png

 

2. If you are sure of the paths, you can try using a sequential segment. Something like -

  • Visit container ( page = home page THEN (within 1 page view) page = help page)

igupta_1-1733925707817.png

 

 

Let me know if this helps or if you need more info!

 

Thanks,

Isha

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Level 1

Thanks very much, that's super helpful!

I tried to build a segment but did I do it right? Shouldn't be that many visits.

AnnaWo_0-1733932074629.png

This is the segment info: 

AnnaWo_1-1733932187415.png

Thanks again!

 

 

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Community Advisor and Adobe Champion

Hi, That segment is returning all Visits that hit the home page, then any time in the visit hit your contact us page... not necessarily direct from home page to contact us.

 

 

The first think you should do is use the "Next or Previous Item" panel:

Jennifer_Dungan_0-1733935148466.png

 

 

Jennifer_Dungan_1-1733935429690.png

 

 

This will build a report showing you all the Previous Pages... and you can look at how those segments was built, and you can use that as a template to build a specific path...

 

Here is the generic segment that was built:

Jennifer_Dungan_2-1733935572322.png

 

 

 

If you need to look for Home Page specifically, you should be able to change some of the generic containers looking for any page, to look specifically for the Home Page...

 

Or have I missed some of the details of what you are trying to find?

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Community Advisor and Adobe Champion

The way you have your segment built is that they have one hit on the first page then at any point in the visit after that, they see the second page. If you want it to be directly from one page to the next, then you need to add qualifiers to the "then".

Beside "then" click the clock icon. Set it to "within" and "1 page view". That means that within 1 page of seeing the first page, they have to see the second page. That will limit it to what you want and should significantly lower the visit count.