How can I best leverage persistent cookies within SiteCatalyst?

[carrie_bloch]

I have limited knowledge of persistent cookies, but it came up as a possible solution for us wanting to target cart abandonment visitors who aren't necessarily signed in when they abandon. For example, when someone creates an account on ecom, we know their email address and cookie their machine... but a week later when they come back and don't sign in again but abandon something in their cart, currently there's no way for us to identify that person as having an account and then retargeting them with a cart abandon email. Only when they're signed in.

Anyone have any experience with using persistent cookies to aid in targeting a wider pool of cart abandoners?

Thanks! Appreciate any insight or advice.

[Gigazelle · Accepted solution]

Hi Carrie,

What you're looking for is cross-device visitor identification, also known as visitor stitching. This allows you to take the visitorID from a person logged in and match it up to visitorID's on the same device while logged out and even across other devices, provided they've logged in at least once on that device.

Here's some information on visitor stitching to get you started: http://microsite.omniture.com/t2/help/en_US/reference/index.html#CrossDevice_Visitor_Identification

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