Heartbeat video tracking.

[ParthaS]

Hi All,

I was reading through the documentation of Hearbeat Video tracking and right at the beginning it talks about "Before implementing the new video heartbeat solution described in this document, you must reach out to your account manager and/or sales rep to get new stream pricing (migrating from server call model to stream-based model)".

What is this stream-based model?

Does it mean Heartbeat is used for only live streaming video and not for video files kept on the server?

Please help me understand this part better!!

Take care,

~Partha.

[brian_au · Accepted solution]

Hi Partha,

Heartbeat video tracking can be used with any type of video. Your Adobe account manager can provide further info, but heartbeat video tracking does not wholly fall under the standard Adobe Analytics server call pricing model and may require new contractual agreements. Please see further info below:

Best,

Brian

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Reference Info Link : http://blogs.adobe.com/digitalmarketing/analytics/adobe-video-analytics-gets-a-powerful-upgrade/

Adobe Analytics’ new measurement model is designed to help marketers better understand video engagement (time spent) with “heartbeats” that will be sent every 10 seconds during a video playback and/or during a live event. The initial start server call will be sent directly into Adobe Analytics, but all heartbeats will be sent to a new processing layer, which aggregates those heartbeats until the viewer completes the video and/or abandons it by closing the browser, moving to a new video, etc. When the viewing session is complete, a second and final server call will be sent into Adobe Analytics to complete the playback data set. The new 10-second heartbeat measurements will provide time spent with a rolled-up minute granularity that offers a more complete picture of how content is being consumed.

The new heartbeat measurement solution has also allowed us to move to a new stream-based pricing model. If, for example, a viewer watches five minutes or 20 minutes, customers will only pay one stream price. This will make it easier for marketers to forecast and budget their video analytics spend because price is solely dependent on stream starts (with a stream defined as a 30-minute increment). Customers can leverage this new stream pricing by implementing and/or upgrading their current player code so they can take advantage of this new heartbeat measurement solution.