Google Ads Search Decrease in Clicks, Adobe increase in Visits for CID processing rule | Community
Skip to main content
skatofiabah
skatofiabah
Level 5
December 5, 2024
Question

Google Ads Search Decrease in Clicks, Adobe increase in Visits for CID processing rule

  • December 5, 2024
  • 1 reply
  • 1436 views

Hi,

 

In our Google Ads Platform for Search, MoM I see that for clicks it decreases, but in Adobe for Visits for Search based on our marketing channel processing rules, it increases in visits MoM. How is this possible? Has anybody run into this issue before? Trying to understand how this could happen. We saw a decrease in both Google Ads and Adobe for Display, but the inverse pattern I just described for Search. Any thoughts?

 

Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Damonwhall
Adobe Employee
DamonwhallAdobe Employee
Adobe Employee
December 6, 2024

Hello @skatofiabah, 

 

In my current org, we are using UTM parameters that are captured into eVars and props.  Something that I do to use as a validation tool is to capture incoming visitor URL queries to capture things like GCLID, and UTM parameters (or other network parameters).  

 

Using this method, you can do a search experience yourself and see if your personal information is coming through with the expected marketing channel.  If not, then you likely will need to talk a look at your processing rules to determine if something is not properly configured.  

  1. use a paid search link in Google to be navigated to your site (use an incognito window and open your developer tools to ensure you can see your evar data.  Or is the Adobe Debugger extension) 
  2. click and see what your assigned marketing channel definition is.  Check your utm parameters or related URL query to ensure it is defined as you expect.  
  3. If they are as you expect, and you see for your own ECID in a report, that your marketing channel definition is incorrect, you need to address incorrectly se processing rules.  

Are you on the SDK? 

 

-D

    skatofiabah
    skatofiabahAuthor
    Level 5
    December 9, 2024

    Hi @damonwhall,

     

    We already have the processing rules set up for the CID for the Google Search. How could visits be higher in Adobe than clicks in Google Ads?

    Damonwhall
    Adobe Employee
    DamonwhallAdobe Employee
    Adobe Employee
    December 10, 2024

    Hi @damonwhall,

     

    Not all of our Raw URLs landing and continuing contain the GCLID in the raw url. We don't store it in an eVar. We have cases where our CID is in the raw url but not the GCLID. It doesn't always have the GCLID and this would probably lead to aggregation issues. Curious as to your thoughts here. It sounds like we can get attribution to our search campaign and a GCLID doesn't necessarily have to be in the URL, etc. and we can say that user came via Google Search Campaign.


    @skatofiabah yes, 

     

    We are using UTM parameters and capturing them.  These are the dimensions we are capturing in an evar that allows us to:

    • get proper attribution by ID (so that we have a count of individuals) and 
    • stitch to back end data (if you are B2B) so you can see lead, pipe, closed won, etc

    We are capturing the following into eVars AND into first party cookies so that these definitions can persist and be present at all events and transactions: 

    • ECID
    • All UTM parameters in the query
    • GCLID
    • Additional items:
      • Marketo ID (munchkin)
      • Meta ID
      • other ad network ID's
      • Bizible ID
      Terms & ConditionsAccessibility statement

      Loading footer...