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First Time Visits/Visitors & Returning Visits/Visitors for a specific campaign/segment


Level 4

Hi guys,


we have a campaign (so called Content Hub) on our website, so we have created a hit segment just to track visitors, who were part of this content hub on our website and not the whole website. So what i want to do is to show the return visits/visitors and the first time visits/visitors just for that Content Hub. How can i do this?


Because the standard segments in analytics won't bring the right result. As you can see on the right site in the picture, we have 643 Unique Visitors for that campaing, who generated 749 Visits. So it is not possible that 591 of these Visits are Return Visits for that campaign. How do i get just the first time visits and the return visits for that campaign? Because i think what in this case First Time Visits and Return Visits are showing is how many Users have generally return visits but not just only for this specific campaign on our website.


Thank you 🙂




1 Reply


Level 4



does someone have an idea? Just to be clear: I don't actually care about first/return in the general adobe context,
i want to be able to see how many users saw an article/specific part of the website once and how many saw an article/specific part of the website more than once.


Thank you