Event counter with a provided amount instead of 1

[thomas_amsler]

We track video completion events using the built in HTML5 "% complete" condition. With this we have the following rules sending events:

1. 0%: event10 and event15=0
2. 25%: event11 and event15=25
3. 50%: event12 and event15=25
4. 75%: event13 and event15=25
5. 100%: event14 and event15=25

I was expecting in Analytics that it would accumulate the values of event15 so if the video is watched until the end it would show 100(%). But as there are 5 events I get 5 as the value so it incremented it by 1 for each call. Is it even possible to achieve what I was trying, if yes, how would I need to configure the event or the value?

[Hyder_Ziaee]

Check if your event configuration is set to numeric.

I may be wrong about this, but even if the event is a counter, it would accept numeric values to increase the counter by that number.

[PratheepArunRaj]

Dear Thomas,

To understand the percentage of video viewed, why would you need another event to capture the numeric? One event with an eVar is more than enough.

1. 0%: event1 and eVar1=0
2. 25%: event1 and eVar1=25
3. 50%: event1 and eVar1=50
4. 75%: event1 and eVar1=75
5. 100%: event1 and eVar1=100

If you go to eVar1 report and put down the event1, you should able to get the numbers like below.

eVar1	event1
0	10
25	8
50	6
75	4
100	2

This would be sufficient. Event if you capture the %completion in event, it wont solve your purpose.

Thank You

Arun

[thomas_amsler]

Thanks for the tips, I need to check with our analytics expert what exactly he wants to achieve with this as I seem to have not grasped the whole picture of his video tracking concept.

[PratheepArunRaj]

Thanks Thomas,

Go through all the pages under the link : How Video Measurement Works

Thank You

Arun

[thomas_amsler]

I clarified it and it seems we could use the eVar Instances as a counter as well. Though we keep the extra event and leave it as a normal counter.

But still I don't see why it doesn't work with a value. I've seen in the documentation that you need H23 Code, that this works. Where can I see what we are using, maybe this is why it isn't working.

I now also added another event to the milestones, counting the seconds played of the video. But here nothing at all gets tracked. I send it like this for the 25% milestone, whereas event16 should count the seconds and is defined as Numeric (Query String Parameter):

events: event11,event15,event16:14.3

It is defined in DTM in the Events section of the milestone like this:

event11

event15

event16="%custom-videoTimeDelta%"

[suneeshkachroo]

I would second that having that captured in the Evard would make more sense then in an event .

thanks

saneesh

[thomas_amsler · Accepted solution]

Ok, there was a missconecption from my side. I accidentally set what I thought to be the value for the event in the serialize from value field. So I was basically missing an option to add values to an event with the GUI. It seems I need to add it in a custom code section.

So I know have the following (this is the video DOM element that triggered the rule):

s.linkTrackVars = 'eVar10';

s.linkTrackEvents = 'event16';

s.eVar10 = datalayer.video.getName(this);

s.events += ',event16=' + datalayer.video.getTimeDelta(this);

[Gigazelle]

Hi Thomas, did you end up getting this working?