Hi All,
Does Adobe Analytics help track the user dwell time around buttons/links/navigation bars which helps to determine rage actions?
Thanks!
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Technically you could probably create custom code to do this.. but the feasibility of such a thing may not make the most sense....
There's a lot of considerations:
This is just a sample of the considerations that come to mind... there are more that I haven't even touched on.... To be honest, if someone came to me with such a request, I would politely explain why such tracking wouldn't be a good idea to try and achieve... there are too many variables to get anything really worthwhile, and the potential to incur massive overage charges (depending on the implementation) is reason enough to reconsider....
So with a lot of custom coding, and a lot of planning to come up with a clearly defined method to understand what is being tracked.. of course it's possible... but being possible doesn't necessarily mean that it should be done.... I think you really need to understand the use case of such a request, and how they plan on consuming the data...
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Technically you could probably create custom code to do this.. but the feasibility of such a thing may not make the most sense....
There's a lot of considerations:
This is just a sample of the considerations that come to mind... there are more that I haven't even touched on.... To be honest, if someone came to me with such a request, I would politely explain why such tracking wouldn't be a good idea to try and achieve... there are too many variables to get anything really worthwhile, and the potential to incur massive overage charges (depending on the implementation) is reason enough to reconsider....
So with a lot of custom coding, and a lot of planning to come up with a clearly defined method to understand what is being tracked.. of course it's possible... but being possible doesn't necessarily mean that it should be done.... I think you really need to understand the use case of such a request, and how they plan on consuming the data...
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In terms of code it would be quite heavy. I would advise you to explore other product that use heat map functionality.
I believe some products already do that out of the box lke ContentSquare: https://contentsquare.com/platform/zone-based-heatmaps/
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