Do we have a metric called active users? and if we don't what is the equivalent to this metric?

[user29588]

I need to get the active users per day/month

[bjoern__koth · Accepted solution]

hi @user29588 

I think what you are looking for are Unique Visitors

https://experienceleague.adobe.com/en/docs/analytics/components/metrics/unique-visitors

[user29588]

Hi @bjoern__koth  Thank you for your answer!
That's what I was thinking to use the UV. However I thought that the active users should be like equivalent to the engaged users so will need to create a custom metric that tracks the engaged/active users

[bjoern__koth]

Hi @user29588 

there is no out of the box engaged users metric like in GA4, do you would have to come up with a segment definition yourself, like @Jennifer_Dungan @and @Harveer_SinghGi1 mention. 

I am actually currently working on a Launch extension that triggers on active time on a page. Super simple, very similar to the standard Core trigger, but will pause should the user leave the current tab and resume when he comes back.

So, technically you could build up on that. Bear in mind though that should you decide to trigger a second request on the page, this will also impact the bounce rate. So, maybe something you could store in session storage and send on the next analytics request 

[Jennifer_Dungan]

I am guessing you are coming from Google Analytics which has both "Total Users" and "Active Users"....

In Google, "Total Users" is the UVs that made any hits on your sites, "Active User" are the UVs which Google has determined to be "engaged" on your site, and not just any hit. Adobe has no out-of-the-box calculation of "active". Unique Visitors is generally the metric that we use, this value (like GA) is likely to be inflated by people using multiple devices, or clearing cookies, etc.

However, if you can create your own definition of what "Active" means to you, and pair a segment for such with the Unique Visitor metric.

[Harveer_SinghGi1]

Adding to what @Jennifer_Dungan has shared, the terms you used seem to be related to GA and if that is the case you can refer to Adobe Analytics for Google Analytics users help documentation which will talk about all such differences and suggest which dimensions/metrics you can use in AA.

Specific to your question it talks about Active Users and as @bjoern__koth  and @Jennifer_Dungan have suggested UVs is the right metric in AA.

Cheers!

[user29588]

Hi @Jennifer_Dungan   Thank you for your answer!
That's what I was thinking to use the UV. However I thought that the active users should be like equivalent to the engaged users so will need to create a custom metric that tracks the engaged/active users

[Jennifer_Dungan]

Yeah, Active Users is technically "engaged users", which there is no out of the box equivalent. I believe that Google looks for the user_engagement event (which I believe fires after 1 second of being on the page)... However, if you were to replicate this logic in Adobe Analytics, you will almost double your server calls.. and that may not be a good solution for you unless your contract with Adobe is sufficient enough to support that many more server calls.

But, maybe you can create your own definition of an "engaged" user....  

Like maybe a simple "non bounce visit", which can simply be a segment like:

HIT [

    Single Page Visits does not exist

]

Single Page VIsits is a metric that exists when a visit has only a single page...  So looking for it to not exist would get you non-bounce data. This might be a "happy medium" to identifying "engaged users" without increasing server calls.