customer journey analytics

[dineshpr]

Difference Between an Attribute Set to Persistence vs. Not Set to Persistence
can we use persistence setting  in metrics other than dimension , i hope not but is it possible in any case please confirm

[jeff_bloomer · Accepted solution]

Hi @dineshpr!
First of all, let's get a few things hashed out.  I'm going to first link you to this page so we have a frame of reference:
https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-dataviews/component-settings... 
Second, let's talk about attribution:

• Persistence ON: In this situation, the value of a dimension will persist across subsequent events in a session or as defined by a specific attribution model you have selected (e.g., campaign tracking) to go toward purchase data and/or other success events.
• Persistence OFF: In this case, the value of a dimension is only attributed to a specific event for which it was set and does not carry forth on any subsequent events.

Persistence ONLY applies to dimensions, NOT metrics.  If you think about it, a metric is counted and measured directly at the hit/event level and summed/based at the dimension's level of attribution.  Does this help clarify a little better?

[Josh__Stephens]

Most metrics also allow you to select non-standard attribution models. Click the gear for the metric and look at the bottom. Checking the non-standard attribution box allows you to select various allocation & lookback periods. Full details are at this link & I showed an example from demo data below

https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/visualizations/fre...

[jeff_bloomer]

Excellent supplement to this answer, @Josh__Stephens.  As I'm sure you know, this is actually one of my favorite topics.
https://experienceleague.adobe.com/docs/experiences-by-you/experiences-by-you/analytics/analysis-wor...