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CTA Clicks do not match Previous Page report


Adobe Champion

Hi everyone,


Writing here as I am out of ideas and maybe one of you experienced this issue as well. 

I have a Direct Call rule for CTAs clicked on a page and then a Previous Page prop populated on each page load.

When I am trying to compare the clicks through from page A to page B to the page views to page B with A as a Previous Page the numbers do not match at all. The clicks are much lower and to me it does not make any sense.


I have tested again all CTAs on the page and the tracking seems to be firing correctly. Any idea what this might be caused by?

Any help is truly appreciated.


Thank you,



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