Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Clickthrough rate calculation for Link Clicks


Level 1



I am trying to calculate the number of clicks to a button as compared to traffic to the page.

I would ideally like to create a calculated metric Link Clicks/Page Views that I could break down by button/link names.


What is the best way to get this metric (or an equivalent measure) for each button/link name on a page?

1 Reply


Community Advisor

I don't think it's possible in AA.

The complication is that pageviews are tracked with the Pageview tag, whereas link clicks are tracked with the Custom Link tag. You could set a common eVar with both tags, e.g. to track the page name. But once you breakdown that eVar by the Custom Link name, AA will report 0 pageviews for each Custom Link because it was impossible for it to track a pageview with a Custom Link.

I normally have to resort to Excel for something like this, which sounds ridiculous for something as "trivial" as calculating a clickthrough rate.