Clicks Increased but Page Views Dropped – Understanding the Trend

[PadmajaS]

In January, our website had 173,690 page views and 67,037 clicks (from Google Search Console SEO report), with a bounce rate of 29.35%. In February, page views dropped to 128,667 (a 25% decrease), but clicks increased to 69,357, and the bounce rate rose to 33.9%. What could be the possible reasons for this trend—higher clicks but lower page views and an increased bounce rate?

[bjoern__koth · Accepted solution]

Hi @PadmajaS 

I think you are mixing things a little. Your Google Search Console report has primarily nothing to do with Adobe Analytics but more with how people are searching for your website.
Have you validated the actual numbers in an Adobe Analysis Workspace, so, when you are saying "page views" we are talking about the actual Adobe Page View metric and "clicks" refer to the "Page Events" metric?

[PadmajaS]

Hi @bjoern__koth ,

Thank you for your response. You're right - I should clarify. After checking our Adobe Analysis Workspace, I can confirm that users are indeed searching for and finding our website. We've observed that clicks have been increasing over the past month, but paradoxically, our page views have decreased during the same period. This discrepancy between rising clicks and falling page views is what prompted my question.

[Sukrity_Wadhwa]

Hi @PadmajaS,

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