Can't Understand Traffic Spike in a DMA

[mcampbell]

For some Atlanta DMA reporting, I am seeing a step function increase in site visits in correlation with timing of Apple iOS privacy update of IP Private Relay (which may just be coincidental). Most of the other markets are not seeing a noteworthy step change, so how would others use Analysis Workspace to assess the cause for increase?

Is anyone else seeing notable disruptions in data around the time of IP Private Relay?  The developer notes around IP Private Relay suggest analytics DMA/Cities information shouldn't be impacted, but curious to hear what members around the league may have/have not seen.

Thanks!

[RaawiMahendru · Accepted solution]

Hey @mcampbell - It looks like it might just be a coincidence, we do not see any such spike.

Apple’s ATT framework should not impact your organization’s usage of Adobe Analytics if the data collected by Adobe Analytics is not shared with another organization for the purpose of tracking a user across different apps and/or websites. For example, user data collected by Adobe Analytics on your organization’s mobile platform can be shared with your organization or within other Adobe services you may license, without requiring user permission, because user data is being shared internally or by your organization.

If your organization uses Adobe Analytics to collect user data and then shares that data with a different organization for the purpose of tracking your users, then you will need to comply with the requirements set out by Apple.