I understand that marketing channels are assigned at the hit level and you can therefore have multiple channels assigned to a single visit. My questions is, is there a way around that? All I want is the marketing channel that originated the the visit to be assigned to the visit and not be overwritten. Basically, every visit should have one marketing channel even if it is 'undefined'.
Is this possible? Will changing the selection to "Override Last-Touch Channel" have any impact (already de-selected for direct and internal)?
Any thoughts would be appreciated. Thanks!