Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Can BDIA (Bulk Data Insertion API) populate streaming media parameters?


Level 1

We are hoping to find out whether the Bulk Data Insertion API can populate the reserved events/eVars/props associated with media as are documented here:


Also, does whether you can use BDIA depend upon whether you configure your media reports to "Continue using custom variables" versus "Migrate to solution variables" as described here?

1 Reply


Employee Advisor

Media Analytics (Heartbeat) data is sent to Heartbeat servers (<namespace> first. These hits are then forwarded to Analytics servers (<namespace> internally. BDIA is meant to send data to Analytics servers only. Therefore, I do not think you can send media analytics data via BDIA.


If you are looking for APIs to send streaming data to Analytics, I would recommend using Media Collection APIs. You can use Track Downloaded Content to upload bulk streaming data in a single call.

Hope that helps.