Can someone please let me know how to get Single Access Rate and Bounce rate in %.
Presently, I’m using the below formula:
Single Access Rate = Single Page Visits / Visits * 100
And Bounce rate = Total Number of bounces/ Total number of entries*100
Also, what is the major difference between Single Access Rate and Bounce rate?.
Thanks in advance.
Single Access is not equal to Single Page Visits
While Single Access can have multiple page views, Single Page Visits cannot.
For more details, read the doc: https://helpx.adobe.com/analytics/kb/comparing-bounces-and-single-access.html