Best way to capture organic social and paid social traffic | Community
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ankitnagarsheth
ankitnagarsheth
Level 2
May 3, 2018
Solved

Best way to capture organic social and paid social traffic

  • May 3, 2018
  • 2 replies
  • 4729 views

Hi,

I would like to know your thoughts on the best way to capture organic social and paid social traffic. If you can point me to some additional documentation.

Thanks

Ankit

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    Best answer by nickhomer

    We track both these channels using Adobe marketing channels. Because all of our Paid Social traffic is tagged with tracking codes, we've set up a rule to catch all traffic coming with paid social tracking codes and to throw it into the Paid Social bucket. Then we have another rule that looks for social referring domains and labels that traffic as Organic Social.

    2 replies

    N
    nickhomerAccepted solution
    Level 4
    May 3, 2018

    We track both these channels using Adobe marketing channels. Because all of our Paid Social traffic is tagged with tracking codes, we've set up a rule to catch all traffic coming with paid social tracking codes and to throw it into the Paid Social bucket. Then we have another rule that looks for social referring domains and labels that traffic as Organic Social.

      ankitnagarsheth
      ankitnagarshethAuthor
      Level 2
      May 3, 2018

      Thanks for the response Nick. Very helpful

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