Attribution Modelling

[andrew_r-GrfLbX]

Hi there,

Is it possible to do any more advanced attribution modelling with Adobe Analytics Standard such as time decay or position based? Ideally we want to move fully away from Google Analytics free where this can be done but I can't seem to figure out where I can do it in Adobe Analytics.

[shekhardhiman · Accepted solution]

Hi,

Thanks for reaching out.

Advanced Attribution models are possible with Data Workbench.See:

https://marketing.adobe.com/resources/help/en_US/insight/client/c_attrib_models.html

Thanks!