Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

SOLVED

Attribution IQ - Display impressions

kdrosatos
Level 1
Level 1

Hi,

reading the Attribution IQ  in the Adobe Experience Cloud help, it is mentioning Display Impressions as a touch point which can be included in an attribution model.

Is that possible at all? I thought only actual Clicks throughout the visitor journey can be captured and attributed.

Any thoughts?

thanks

Kostas Drosatos

1 Accepted Solution
Gigazelle
Correct answer by
Employee
Employee

That very much so depends on where the impressions are happening. If they're internal to your site, then absolutely you can include them. Impressions can also be configured for email content.

For ads being run on other domains, that would prove to be a bit more difficult, since you aren't able to send image requests to your report suite on pages you don't own.

Hope this helps!

View solution in original post

1 Reply
Gigazelle
Correct answer by
Employee
Employee

That very much so depends on where the impressions are happening. If they're internal to your site, then absolutely you can include them. Impressions can also be configured for email content.

For ads being run on other domains, that would prove to be a bit more difficult, since you aren't able to send image requests to your report suite on pages you don't own.

Hope this helps!