since ‎22-01-2019
‎10-12-2019
kdrosatos
Level 1
Attribution IQ - Display impressions
Avatar

kdrosatos

kdrosatos
- Adobe Analytics
Hi, reading the Attribution IQ in the Adobe Experience Cloud help, it is mentioning Display Impressions as a touch point which can be included in an attribution model.Is that possible at all? I thought only actual Clicks throughout the visitor journey can be captured and attributed. Any thoughts? thanks Kostas Drosatos

Views

562

Like

1

Replies

1
Likes given to
Likes from