Hi @SwatiTi
The difference comes down to scope -
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Hits (server calls) - every individual request sent to Adobe Analytics (page views, link clicks, events, media pings, etc.).
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Visits - a grouping of hits into a session, based on rules (30 minutes of inactivity, 12 hours max duration, 2,500 hits, or 100 hits in 100 seconds).
So, multiple hits roll up into a single visit. That’s why hit counts will always be higher than visit counts.
Example: a user views 5 pages, clicks 2 links, and adds to cart → 8 hits, but still 1 visit.
In short: hits measure every tracked action, visits measure sessions of user activity.