advertising analytics within adobe analytics - s_kwcid

[davidec55525142]

Hi everyone,

I'm looking to activate advertising analytics within adobe analytics to track paid search from google adwords and being.

Is it the best way to do it? Or should I use DFA data connector?

Assuming I'll use advertising analytics:

1. where does the s_kwcid get recorded in adobe? is it a particular evar? Can this string be passed into the marketing channels rules as well the same way I do with the cid (this is the query string parameter I use for the tracking now)?

2. google and bing have got different query string parameter (see below). How can they coexist within the same report?

s_kwcid=AL!<Advertising Analytics ID>!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}

s_kwcid=AL!<Advertising Analytics ID>!10!{AdId}!{OrderItemId}

Thanks,

Davide