Adobe and Intelligent Tracking Prevention 2.0

[Harty_d]

Hey,

I'm trying wrap my head around ITP2.0 and what this will mean for my first party cookies.

Adobe have this whitepaper but not since found anything on 2.0 and it's impact:

Adobe Analytics and ITP

If there is anything useful on 2.0 that is out there please let me know.

David

https://helpx.adobe.com/analytics/kb/adobe-analytics-anditp.html

[Gigazelle · Accepted solution]

Hi David,

The KB article that you linked has since been updated with details for ITP 2.0. Feel free to follow up with any questions that the KB article doesn't cover. Thanks!