Hi everyone
I need to clarify the difference in criteria between BOUNCE and SINGLE PAGE VISITS metrics in the Dimension component in Adobe Analytics.
According to the Components Guide:
- The BOUNCE metric is defined as "the number of visits that contain exactly one hit." However, it is counted as SINGLE PAGE VISITS if link tracking calls are executed during the visit.
- The SINGLE PAGE VISITS metric is defined as "the number of visits where the page dimension did not change throughout the visit."
So, for example
When examining BOUNCE and SINGLE PAGE VISITS values by date:
- BOUNCE: Refers to instances where someone landed on a page via an ad or organic link but subsequently left the site without generating any additional hits.
- SINGLE PAGE VISITS: Refers to instances where, after landing on a page via an ad or organic link, the user reloaded (refreshed) the page, clicked on an external tracking link, but did not navigate to another page within the same site.
If the above hypothesis is correct,
For example, when viewing page: https://www.asics.co.kr/p/AKR_112439316-001
If I click on each color option, the URL changes for each condition. However, since the page itself does not change, I am wondering if this behavior would be recognized as a SINGLE PAGE VISIT in Adobe Analytics.
With this understanding, I would like to confirm whether my interpretation of the criteria for distinguishing BOUNCE and SINGLE PAGE VISITS is accurate.
