What is the typical discrepancy % between Adobe Analytics visit numbers and Google Analytics sessions when both are used on a site?
We recently added Adobe Analytics to a site that was using Google Analytics as its primary analytics. Trying to understand the discrepancy between AA visits and GA sessions.
Any insight would be appreciated!
It used to be that +/- 5-10% was tolerable. These days, given the complexity of tracker blocking, who knows? 😵
If you're able to, look at trends instead. As long as the same top-level metrics from both systems are trending in the same direction, then I think you should be quite safe.