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Constanze1
Level 2
June 19, 2024
Question

Adobe Analytics via GTM

  • June 19, 2024
  • 1 reply
  • 2474 views

Hi,

i would like to implement Adobe Analytics via GTM. How do I do this? Especially how should the HTML Tag should look like?

 

Thanks !

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1 reply

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
June 19, 2024

Hi @constanze1 

this has been asked a few times I think, so I would start looking in the forum.

 

I think one answer would be here https://support-reg.gevme.com/support/solutions/articles/36000436659-how-to-implement-adobe-analytics-via-google-tag-manager 

It would still be way easier to implement it with Launch but yeah, it is just the AppMeasurement tag that you will have to place on the page and call s.t() at some point.

 

You will likely want to use s.doPlugins to map additional values from the Google data layer before every request.

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/functions/doplugins

 

I know this is very high-level, but there is plenty of good documentation out there as well on how to set properties on your Adobe Analytics instance on the page.

 

Cheers

Cheers from Switzerland!
    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    June 20, 2024

    I agree with @bjoern__koth, it's much easier to implement GA in Launch, than AA in GTM. Launch has an easy to use GA/GTAGS extension, whereas GTM does not have anything for AA.

     

    Personally, Adobe Launch is also much easier to work with and provides a lot more options...

     

    However, that said, if you really want to implement AA using GTM, you will basically have to go back to the "old" way of implementing the tags.. this means adding the JS files into your page (AppMeasurement, or WebSDK files, etc), then you will have to set your dimensions and events manually, then trigger the beacon manually. Basically you will have to implement it as a stand-alone instance. 

     

    This documentation might also help:

    https://experienceleague.adobe.com/en/docs/analytics/implementation/js/overview

     

    I've been around long enough to remember how to do standalone implementations (at least using AppMeasurement (if you are trying to do WebSDK that would be an all new experience...), so if you have any specific questions I should be able to help you out.

     

    Good Luck

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