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Adobe Analytics - Report question

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Hi, do you have any recommendations for retrieving metrics related to the following requirement? We are interested in knowing the number of users who directly accessed the campaign URL (e.g., http://www.website.com/campaign/may2023.html) and clicked on the Live chat option at the bottom of that page, compared to the number of users who landed on this page, visited several other pages, and then clicked on the Live chat option from a different page.

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Correct answer by
Community Advisor

Dear MA1985_CG,

Use Fallout report.

You can add your Entry Page and then in 'Next Hit' (Not 'Eventual hit'), you can add the Live Chat Start event.

Thank You, Pratheep Arun Raj B (Arun) | NextRow DigitalTerryn Winter Analytics

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4 Replies

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Correct answer by
Community Advisor

Dear MA1985_CG,

Use Fallout report.

You can add your Entry Page and then in 'Next Hit' (Not 'Eventual hit'), you can add the Live Chat Start event.

Thank You, Pratheep Arun Raj B (Arun) | NextRow DigitalTerryn Winter Analytics

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Community Advisor

Or you can just create a few Visit Level Segments:

 

VISIT

      Page URL (or other identifier) equals "campaign page"
      THEN within 1 hit
      Live Chat Clicks (assuming you have this tracked as a custom link)

 

Then another segment

 

VISIT

      Page URL (or other identifier) equals "campaign page"
      THEN
      Page View Exists   (this should cover other pages after your campaign page
      THEN
      Live Chat Clicks (assuming you have this tracked as a custom link)

 

 

Then you can add these to a freeform table (side by side) and stacked with Unique Visitor metric... then you should be able to see the people who did chat directly from campaign, vs indirectly from the campaign.