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Adobe Analytics on SiteCore CMS


Level 2

Is there any official doc which says,"AA can be implemented on any site developed using any CMS?" Specific case- a site is developed using SiteCore CMS and client wants to have AA implemented. I am sure that AA is compatible with SiteCore but official confirmation wl b helpful too




1 Reply


Level 2

Hi Kamal,

It is not about CMS, any website which includes scripts required by Adobe Analytics to capture user behavior,  can implement Adobe Analytics. 3 ways you can implement Adobe Analyitcs in your Sitecore CMS based website.

This guide walks you through different Adobe Analytics implementation methods.

  • Adobe Experience Platform Launch: The standardized and recommended method to implement Adobe Analytics. Place a loader tag on each page, and use Launch's interface to determine how each variable is defined.
  • Dynamic Tag Management: The predecessor to Launch. DTM uses a similar interface to implement Analytics, but is no longer updated and is not as flexible. Adobe recommends using Launch for implementing Adobe Analytics.
  • Legacy JavaScript: The historical manual method to implement Adobe Analytics. Outlines variables and settings used in an implementation, which can be useful for Launch implementations using rules with custom code.

Adobe suggest and prefers implementation using Adobe Experience Platform Launch as they are phasing out Dynamic Tag Management in near future

Hope this helps