Adobe Analytics - minimum standard implementation

[dave772]

Hi everyone,

we are working on a customer request, it is requiring some information about which data is collected and which data can be excluded from collection, for privacy/GDPR purposes.

The questions are:

• is there an official link with a list of the minimum (standard implementation) data set collected by default by AA (e.g., browser type, screen size, etc.)?
• in case, an official link stating which of the above data cannot be excluded by the data collection in order not to compromise the functioning of the AA?

[yuhuisg · Accepted solution]

I think the closest doc that you can find is the list of data collection query parameters: https://experienceleague.adobe.com/docs/analytics/implementation/validate/query-parameters.html In general, those marked as "None" in the "Analytics implementation variable" column are collected as part of the "minimum" standard implementation.

The exception is "pageName": in the absence of a s.pageName variable, the page URL is used. Ref: https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/pagename.html?lang=e...

Whatever the case may be, even with this "minimum" standard implementation that doesn't have any eVar/prop/event/etc customisation, I believe GDPR still requires you to ask your users for consent, because data is still collected.

[dave772]

Many thanks for your answer, I have shared it with my colleagues. Kind regards, Davide