Remove 50,000 row limit in Report Builder

With Excel 2007 the capacity for larger datasets is there. For large retailers who have large sites with lots of pages, or large assortments of items that they are trying to track, only being able to look at the Top 50,000 can be a major limitation ... what if I want to see underperformers? What about the opportunity that comes from managing the bottom of the lists to the top? What if I need have many many ad campaigns coming into s.campaign, and I want to be able to pull all the data into Excel and then parse the campaigns into different media types?

I understand that there is concern about the strain on the servers, but this is a major limitation to the completeness of this product.I would suggest that rather than limiting the features of the product, the support systems behind the product should be upgraded to support full functionality for users ... ?

Could be solved in the future by also making ReportBuilder an interface to Data Warehouse rather than SiteCatalyst ...